Target Audience

After choosing a specific genre that mine and Jess' two minute film opening would be, we thought it would be practical to research our target audience e.g who our film opening would appeal to most. It has been known that Blockbusters are generally comedies/romantic comedies and therefore have a similar target audience to whom our two minute film opening would attract.

Blockbusters generally attract larger audiences due to their big budgets compared to independent films. They also have the advantage of affording well known actors/actresses and have a better marketing angle. Due to the fact our two minute film opening is independently produce, research into British film audiences is essential and extremely helpful.

It is generally accepted that female audiences prefer romantic comedies and the BFI went one step further in concluding this statement with the 'Opening our Eyes' survey. The survey was commissioned by the UK Film Council to investigate how much of a cultural impact British film has had nationally and internationally.

This means that Jess and I will be targetting younger/female audiences between the ages of 15/24.

Overall, our genre will attract a fairly wide audience, mostly younger and female audiences but could possibly attract male audiences due to the drama aspect.