Our target audience research found that when producing our two minute film opening, we would be attracting and addressing a female audience between the ages of 15/24 years. We did this through the use of our characters, storyline and contemporary music.
Our characters are relatable and by using a teenage girl as our protagonist, it will arouse a sense of familiarity within our audience. Although not every teenage has OCD, her suffering through a problem will be similar to what other teenagers are going through and will allow them to empathise with her.
Studies have shown that over half of all marriages end in divorce so this storyline is relatable to alot of teenagers in modern society.
We attempted to attract our audience through the use of contemporary music and pulled inspiration from the acoustic love songs of Taylor Swift. With a huge fan base consisting mostly of teenagers girls, we felt to use similar music would attract the same audience which is our target audience. Jess was able to compose an acoustic piece with a similar feel to Taylor Swift song so already we have established a sense of comfort and familiarity.
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